Wouldn’t it be convenient if there were a comparison search engine designed specifically for loose diamonds where you could search by shape, weight, cut, color, clarity and price? Then you would see a list of matching diamonds from several online vendors and you could quickly see who has the best price for a 1.50 carat, H-VS2 round diamond with Ideal proportions. That’s not too much to ask, is it?
Well, now there is such a search engine - and you may be shocked by the results. But first, I would like to share a dirty little secret of the online diamond world with you. Did you know that the diamond inventory you see at one online loose diamond vendor is the same as many other online vendors? How is this possible - these are competing companies, so how can they be selling the same exact diamonds? Simple - they don’t have any inventory!!!
This is how the online diamond world works - Retailers get lists of available diamonds from wholesalers around the country. Those wholesalers give the retailers a cost price and the retailers decide how high to mark up each diamond. The difference in price between retailers can be as much as $10,000 for a large diamond!
Well, now there is such a search engine - and you may be shocked by the results. But first, I would like to share a dirty little secret of the online diamond world with you. Did you know that the diamond inventory you see at one online loose diamond vendor is the same as many other online vendors? How is this possible - these are competing companies, so how can they be selling the same exact diamonds? Simple - they don’t have any inventory!!!
This is how the online diamond world works - Retailers get lists of available diamonds from wholesalers around the country. Those wholesalers give the retailers a cost price and the retailers decide how high to mark up each diamond. The difference in price between retailers can be as much as $10,000 for a large diamond!
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